To improve the quality of the air we breathe and the soil on which we live.
IAS recognizes the dire need to address the health of our air and the environment in which we live and partake our daily lives. With the adoption of Saahns as the brand's name, an Urdu and Hindi word meaning Breath, IAS recognizes that maintaining a healthy relationship with our environment enhances the quality of breathing for all. This supports the efforts of our medical professionals.
Bronchial asthma is a worldwide problem affecting millions of individuals, both adults and children. It is the most common cause of chronic childhood disease and causes a very high degree of morbidity, loss of man-hours and school hours, and loss of millions of dollars as a whole. Several thousands of people die due to asthma each year, and the morbidity due to asthma worldwide has been steadily increasing for the past decade. There are several reasons for this rise in mortality.